About Course

This course is designed to provide participants with a comprehensive understanding of SEO principles and practices. The course will cover essential topics, including the fundamentals of SEO, keyword research, on-page and off-page optimization, and the importance of analytics.

Course Content

Module 1: Understanding SEO Fundamentals
This module will cover essential topics, including the fundamentals of SEO, keyword research, on-page and off-page optimization, technical SEO, and the importance of analytics.

  • What is Search Engine Optimization?
  • Types of SEO
  • Keyword Research
  • Creating an SEO Strategy

Module 2: On-Page Optimization Techniques

Module 3: Off-Page Optimization Techniques
Learn about link-building strategies, social media marketing, and influencer outreach to boost your site’s ranking in search engine results.

Module 4: Technical SEO
Learn how to optimize site speed, ensure mobile-friendliness, and improve website architecture for better crawlability by search engines.

Module 5: Analyzing Results with Analytics
Learn how to leverage tools like Google Analytics and Search Console to track key metrics, such as organic traffic, bounce rates, and conversions.

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