About Course
This course outline covers the essential topics in digital marketing, providing a comprehensive introduction to the field. The modules are designed to build upon each other, starting with the fundamentals and progressing to more advanced concepts and strategies. Throughout the course, practical examples, case studies, and hands-on exercises will be used to reinforce learning and help students apply the concepts to real-world scenarios.
Course Content
Module 1: Fundamentals of Digital Marketing
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00:00
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00:00
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TEST on Fundamentals of Digital Marketing
Module 2: Understanding the Digital Consumer
Module 3: Website Planning and Development
Module 4: Search Engine Optimization (SEO)
Module 5: Search Engine Marketing (SEM)
Module 6: Social Media Marketing (SMM)
Module 7: Content Marketing
Module 8: Email Marketing
Module 9: Mobile Marketing
Module 10: Digital Marketing Analytics
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